![]() ![]() His brand of educational television paved the way for a genre of reality TV centered around what would otherwise be mundane tasks. The show’s creator, Russell Morash, whose credits include “The French Chef” with Julia Child and “The Victory Garden,” was crowned the “father of how-to television” by the National Academy of Television Arts & Sciences when it awarded him a lifetime achievement Emmy in 2014. “This Old House” is a powerful brand with a magazine, a website and a spinoff, “Ask This Old House.” Vila and the rest of the original “This Old House” crew introduced viewers to the concept of watching contractors turn tired homes into pretty ones, knocking down walls is big entertainment. The executive team of This Old House, including Suratt, will join Roku, and production will continue as usual on the two series.“At the end of the project, you’re a hero,” Mr. 1 TV streaming platform in America, it also represents the future of TV, and we could not think of a better home for This Old House to grow and to continue its leadership position in the home improvement genre.” “The passion of the craftspeople on This Old House is matched only by its viewers, and we take great pride that over the past four decades we have helped them improve their most valuable asset - their home,” said This Old House Ventures CEO Dan Suratt. ![]() The company recently acquired the programming library from defunct shortform video startup Quibi (and hired a couple of executives from there) and is also taking on Nielsen’s Advanced Video Advertising business. ![]() The This Old House deal is the latest in a string of acquisitions for Roku as it looks to become a player in programming in addition to selling hardware to help users connect to streaming platforms. We are thrilled to welcome this incredible team, and we could not be more excited to help grow the brand for an entire new generation of home improvement enthusiasts.” “ This Old House created the television home improvement genre and is beloved by millions of fans. “As the top-rated home improvement program in America, This Old House has the broad appeal that is perfectly suited to support The Roku Channel’s ad-supported growth strategy,” said Rob Holmes, vp programming at Roku. ![]()
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